August 2026 Launch Notes

A Seven-Day Calendar on the Campaigns Page

What went out yesterday and what goes out tomorrow, on one screen.

A strip across the top of the campaigns page shows seven days with today in the middle, three days on either side. Each day lists the campaign sends dropping that day, colored by delivery state (scheduled, sending, delivered or skipped) with a key underneath. Hover a tile for which email in the sequence it is, the full date and time, and how many people it reached or is expected to reach.

Email Formatting Controls

How your AI emails read is a setting now, not a request to your Halda contact.

Four levers: bullet points, subject and CTA capitalization, CTA button alignment and email length. Set them account-wide under AI Knowledge Base > Email Style Guide > Formatting Rules, override them per behavioral trigger, and now override them per campaign from the Campaign Controls panel.

A campaign records only the rules that differ from your master guide, so a later edit to the guide still reaches every rule that campaign hasn't deliberately changed. Bullets are enforced when the email is assembled rather than asked for in the prompt, so turning them off removes them. Capitalization defaults to "as written," which keeps today's output exactly as it is until you pick a style.

Accounts running comeback emails on the simulation engine also get the new AI Email page: per-trigger formatting, two secondary CTAs instead of one, custom CTA labels with real destination URLs, and a Test Mode that generates a real email and holds it instead of sending it.

SMS Consent

Students who want texts from you can now say so on the form itself.

When one of your forms asks for a phone number, it can show a "Sign up for occasional texts" checkbox. A student who checks it has given you permission you can prove: Halda records the date, the form they were on and the exact disclosure wording they were shown when they agreed.

The checkbox renders on Halda-hosted landing pages as well as forms embedded in your own site, so a student sees the same ask and you get the same record either way.

Smaller Things Worth Knowing

• Campaign folders take a color. Right-click a folder and pick from nine hues in five shades.

• Lead recommendations now carry the date they were generated, in the app and across every export surface.
• Hidden static answers are included in the data directory CSV export, so the file shows everything that will be submitted.
• A modern AI Form design is available on request, with a fixed brand column, a visible progress bar and selected choices that follow your branding.