---
title: August 2025 Launch Notes
description: August brought exciting new features and experience upgrades across the Halda platform. From personalized brand controls to smarter search, improved email previews, and clearer SMS communication, these updates make it easier than ever to deliver seamless and on-brand student engagement.
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November 5, 2025

# August 2025 Launch Notes

## Dive into the highlights below to see what’s new.

August brought exciting new features and experience upgrades across the Halda platform. From personalized brand controls to smarter search, improved email previews, and clearer SMS communication, these updates make it easier than ever to deliver seamless and on-brand student engagement.

---

### AI Search Enhancements

**Improved Accuracy**  
AI Search now has tighter guardrails to ensure responses pull directly from your website content. Phone/SMS agents have also been updated to consistently use AI Search when relevant, improving accuracy and consistency.

**Enhanced Student Experience**  
Students waiting for an AI Search response will now see a visual progress checklist, making the experience more transparent and engaging.

**Helpful Fallback Responses**  
When AI can’t find an answer, it now generates a helpful fallback response rather than the default “Sorry, I was not able to respond.”

**Branding & Custom Instructions**  
We’ve improved how your branding guidelines and custom instructions shape AI Search’s tone and style, helping responses sound more human and on-brand.

**Bot Protection with reCAPTCHA**  
reCAPTCHA can now be enabled on AI Search and AI Forms to reduce spam and bot traffic before it reaches your systems.

---

### AI Email Improvements

**Previews & Visibility**  
You can now generate comeback email previews directly inside Halda before activating triggers. We also improved the preview interface with dropdown questions and better sizing to make it easier to review emails before they go live.

**Brand Consistency**  
Comeback emails now fully respect your Brand and Voice Guidelines, and emails sent to Salesforce now support rich text formatting to create more polished, professional messages.

**AISR Configuration & Metrics**  
We added segments and funnel stages to the AISR email configuration and introduced a new email metrics table for better tracking and performance insights.

---

### AI SMS & Phone

**Improved Content Accuracy**  
Phone/SMS agents now reliably use AI Search to answer questions when relevant, improving accuracy and consistency.

**AISR Hub Segmentation**  
You can now display Phone/SMS in the AI Hub by desired segment—removing a major blocker to AISR adoption and paving the way for future segmentation features.

---

### AI SEO

**Clearer Source Transparency**  
We’ve separated the URLs shown to students in AI Search results from the source URLs used to generate content. This makes it easier to see what informed the AI’s answer versus what students were served.

**Rating Responses**  
You can provide direct feedback within AI SEO on the quality of response. For 3 star ratings and lower, you can provide additional detail as to where the response missed the mark.

---

### Platform & Integration Updates

**Global AI Custom Instructions**  
Partners can now provide global AI instructions—including tone preferences, verbosity, and first-person voice—alongside branding guidelines. This currently applies to AI Search and AI Response Pages.

**Two-Way Webhook Integration**  
Halda can now receive stage data from your CRM via webhook, enabling real-time data syncing. This requires a simple IT setup.

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