---
title: AI SEO Overview
description: How Halda's AI interacts with your website content, answers user questions, and ways to improve AI’s ability to provide accurate information.
---

[Skip to content](https://info.halda.ai/knowledge/ai-seo-overview#main-content)

[More support](https://info.halda.ai/knowledge/kb-tickets/new?hsLang=en)

[![Halda Logo Black Tight-2.svg\]](https://info.halda.ai/hubfs/Halda%20Logo%20Black%20Tight-2.svg)](https://info.halda.io/knowledge?hsLang=en)

- [AI Campaign Agent](https://info.halda.ai/knowledge/ai-campaign-agent)
  
  Show submenu for AI Campaign Agent

    - [AI Campaign Email](https://info.halda.ai/knowledge/ai-campaign-agent#ai-email-campaigns)
    - [Integrations](https://info.halda.ai/knowledge/ai-campaign-agent#integrations)
- [AI Website Agent](https://info.halda.ai/knowledge/ai-website-agent#main-content)
  
  Show submenu for AI Website Agent

    - [AI Forms](https://info.halda.ai/knowledge/ai-website-agent#ai-forms)
    - [AI Hub](https://info.halda.ai/knowledge/ai-website-agent#ai-hub)
    - [AI Search](https://info.halda.ai/knowledge/ai-website-agent#ai-search)
    - [Integrations](https://info.halda.ai/knowledge/ai-website-agent#direct-integrations)
- [Always On Recruiter Agent](https://info.halda.ai/knowledge/always-on-recruiter-agent#main-content)
  
  Show submenu for Always On Recruiter Agent

    - [AI Comeback Email](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-email)
    - [AI SMS and Phone](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-sms-and-phone)
    - [Integrations](https://info.halda.ai/knowledge/always-on-recruiter-agent#integrations)
- [Analytics](https://info.halda.ai/knowledge/analytics#main-content)
- [Settings](https://info.halda.ai/knowledge/settings#main-content)
- [Student Records](https://info.halda.ai/knowledge/student-records)
- [What's New](https://info.halda.ai/knowledge/whats-new)

Open main navigation

Close main navigation

- [AI Campaign Agent](https://info.halda.ai/knowledge/ai-campaign-agent)
  
  Show submenu for AI Campaign Agent

    - [AI Campaign Email](https://info.halda.ai/knowledge/ai-campaign-agent#ai-email-campaigns)
    - [Integrations](https://info.halda.ai/knowledge/ai-campaign-agent#integrations)
- [AI Website Agent](https://info.halda.ai/knowledge/ai-website-agent#main-content)
  
  Show submenu for AI Website Agent

    - [AI Forms](https://info.halda.ai/knowledge/ai-website-agent#ai-forms)
    - [AI Hub](https://info.halda.ai/knowledge/ai-website-agent#ai-hub)
    - [AI Search](https://info.halda.ai/knowledge/ai-website-agent#ai-search)
    - [Integrations](https://info.halda.ai/knowledge/ai-website-agent#direct-integrations)
- [Always On Recruiter Agent](https://info.halda.ai/knowledge/always-on-recruiter-agent#main-content)
  
  Show submenu for Always On Recruiter Agent

    - [AI Comeback Email](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-email)
    - [AI SMS and Phone](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-sms-and-phone)
    - [Integrations](https://info.halda.ai/knowledge/always-on-recruiter-agent#integrations)
- [Analytics](https://info.halda.ai/knowledge/analytics#main-content)
- [Settings](https://info.halda.ai/knowledge/settings#main-content)
- [Student Records](https://info.halda.ai/knowledge/student-records)
- [What's New](https://info.halda.ai/knowledge/whats-new)
- [More support](https://info.halda.ai/knowledge/kb-tickets/new)

 Welcome to the Halda Knowledge Base.

- There are no suggestions because the search field is empty.

1. [Halda Knowledge Base](https://info.halda.ai/knowledge?hsLang=en)
2. [Analytics](https://info.halda.ai/knowledge/analytics?hsLang=en)
3. [AI SEO](https://info.halda.ai/knowledge/analytics?hsLang=en#ai-seo)

December 22, 2025

# AI SEO Overview

## How Halda's AI interacts with your website content, answers user questions, and ways to improve AI’s ability to provide accurate information.

### **Accessing the AI SEO Dashboard**

- Navigate to the **left menu** in your Halda dashboard.
- Scroll down to the **Analytics** section and select **AI SEO**.
- This will open the AI SEO dashboard where you can review various metrics and tools.

![Screenshot 2025-12-22 at 4.08.07 PM](https://info.halda.ai/hs-fs/hubfs/Screenshot%202025-12-22%20at%204.08.07%20PM.png?width=670&height=333&name=Screenshot%202025-12-22%20at%204.08.07%20PM.png)

### Understanding the Dashboard Features

- At the top of the dashboard, you’ll find tools like **Filter**, **Search Performance**, **Download Report**, and **Edit Instructions**. Note that your access to these tools may depend on your permission level.

#### Answered vs. Unanswered Questions

- The dashboard displays a percentage of **answered** versus **unanswered** questions. Answered questions are those where the AI provided a response, even if it might not always be 100% accurate. Unanswered questions are those where the AI couldn’t find a confident answer.
- Use this metric to gauge how well your AI is navigating your site and where it might need improvement.

#### Search Categories and Student Feedback

- Below the answered/unanswered metrics, you’ll see **Search Categories**, showing the most common topics users are inquiring about (e.g., financial aid, admissions). This helps you understand user interests and areas of frequent queries.
- **Student Feedback** metrics show how many users rated the AI’s responses as helpful or not helpful. You can filter by these ratings to see which answers are performing well.

![Screenshot 2025-12-22 at 4.15.47 PM](https://info.halda.ai/hs-fs/hubfs/Screenshot%202025-12-22%20at%204.15.47%20PM.png?width=670&height=282&name=Screenshot%202025-12-22%20at%204.15.47%20PM.png)

### Reviewing Real User Questions and AI Responses

- Further down, you’ll find a list of real questions users have asked, along with the AI’s verbatim responses. This section includes the date of the query, who asked it (if known), and suggested URLs that the AI provided.
- You can rate each response on a scale of 1 to 5 and add custom AI topic instructions to improve future answers.

![Anonymous](https://info.halda.ai/hs-fs/hubfs/Anonymous.png?width=670&height=308&name=Anonymous.png)

### Editing Instructions and Analyzing Results

- Use the **Edit Instructions** button at the top of the dashboard to go directly to the AI Topic Instructions page. Here, you can refine the AI’s guidelines to improve its accuracy and context.
- Remember that the AI SEO dashboard is a tool for continuous improvement. Regularly review the metrics and adjust your site content or AI instructions as needed.

If you have additional questions, connect with your account manager.

- [Getting Started](https://info.halda.ai/knowledge/getting-started?hsLang=en#main-content)

    - [Start Here](https://info.halda.ai/knowledge/getting-started?hsLang=en#start-here)
    - [Halda Best Practices](https://info.halda.ai/knowledge/getting-started?hsLang=en#halda-best-practices)
- [AI Campaign Agent](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en#main-content)

    - [AI Landing Pages](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en#ai-landing-pages)
    - [AI Email Campaign Creation](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en#ai-email-campaign-creation)
    - [AI Email Campaign Record Ingestion and Suppression](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en#ai-email-campaign-record-ingestion-and-suppression)
    - [AI Email Campaign Management](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en#ai-email-campaign-management)
    - [AI Email Campaign Integrations](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en#ai-email-campaign-integrations)
    - [Reporting](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en#reporting)
- [AI Website Agent](https://info.halda.ai/knowledge/ai-website-agent?hsLang=en#main-content)

    - [AI Forms](https://info.halda.ai/knowledge/ai-website-agent?hsLang=en#ai-forms)
    - [AI Hub](https://info.halda.ai/knowledge/ai-website-agent?hsLang=en#ai-hub)
    - [AI Search](https://info.halda.ai/knowledge/ai-website-agent?hsLang=en#ai-search)
    - [Direct Integrations](https://info.halda.ai/knowledge/ai-website-agent?hsLang=en#direct-integrations)
    - [Other Integration Options](https://info.halda.ai/knowledge/ai-website-agent?hsLang=en#other-integration-options)
- [Always On Recruiter Agent](https://info.halda.ai/knowledge/always-on-recruiter-agent?hsLang=en#main-content)

    - [AI Comeback Email](https://info.halda.ai/knowledge/always-on-recruiter-agent?hsLang=en#ai-comeback-email)
    - [AI SMS and Phone](https://info.halda.ai/knowledge/always-on-recruiter-agent?hsLang=en#ai-sms-and-phone)
    - [Integrations](https://info.halda.ai/knowledge/always-on-recruiter-agent?hsLang=en#integrations)
- [Student Records](https://info.halda.ai/knowledge/student-records?hsLang=en)
- [Analytics](https://info.halda.ai/knowledge/analytics?hsLang=en#main-content)

    - [Conversion Analytics](https://info.halda.ai/knowledge/analytics?hsLang=en#conversion-analytics)
    - [Campaign Tracking](https://info.halda.ai/knowledge/analytics?hsLang=en#campaign-tracking)
    - [AI SEO](https://info.halda.ai/knowledge/analytics?hsLang=en#ai-seo)
    - [Integrations](https://info.halda.ai/knowledge/analytics?hsLang=en#integrations)
- [Settings](https://info.halda.ai/knowledge/settings?hsLang=en#main-content)

    - [AI Knowledge Base](https://info.halda.ai/knowledge/settings?hsLang=en#ai-knowledge-base)
    - [Notifications](https://info.halda.ai/knowledge/settings?hsLang=en#notifications)
    - [Account Settings](https://info.halda.ai/knowledge/settings?hsLang=en#account-settings)
    - [Script Install](https://info.halda.ai/knowledge/settings?hsLang=en#script-install)
    - [Fields](https://info.halda.ai/knowledge/settings?hsLang=en#fields)
- [Additional Information](https://info.halda.ai/knowledge/additional-information?hsLang=en)
- [Troubleshooting](https://info.halda.ai/knowledge/troubleshooting?hsLang=en#main-content)

    - [AI Campaign Agent](https://info.halda.ai/knowledge/troubleshooting?hsLang=en#ai-campaign-agent)
- [What's New](https://info.halda.ai/knowledge/whats-new?hsLang=en)

- [Privacy Policy](https://www.halda.ai/privacy)
- [Terms & Conditions](https://www.halda.ai/terms-conditions)
- [About Halda](https://www.halda.ai/platform)
- [App Login](https://app.heyhalda.com/)

[![Halda Logo](https://info.halda.ai/hubfs/Halda%20Logo%20Black%20Tight-2.svg "Halda Logo")](http://Halda.io)

[halda.ai](http://halda.ai) 

Copyright © 2026, Halda