--- title: AI Search FAQs description: Frequently asked questions about AI Search setup and functionality. --- [Skip to content](https://info.halda.ai/knowledge/ai-search-faqs#main-content) [More support](https://info.halda.ai/knowledge/kb-tickets/new?hsLang=en) [![Halda Logo Black Tight-2.svg\]](https://info.halda.ai/hubfs/Halda%20Logo%20Black%20Tight-2.svg)](https://info.halda.io/knowledge?hsLang=en) - [AI Campaign Agent](https://info.halda.ai/knowledge/ai-campaign-agent) Show submenu for AI Campaign Agent - [AI Campaign Email](https://info.halda.ai/knowledge/ai-campaign-agent#ai-email-campaigns) - [Integrations](https://info.halda.ai/knowledge/ai-campaign-agent#integrations) - [AI Website Agent](https://info.halda.ai/knowledge/ai-website-agent#main-content) Show submenu for AI Website Agent - [AI Forms](https://info.halda.ai/knowledge/ai-website-agent#ai-forms) - [AI Hub](https://info.halda.ai/knowledge/ai-website-agent#ai-hub) - [AI Search](https://info.halda.ai/knowledge/ai-website-agent#ai-search) - [Integrations](https://info.halda.ai/knowledge/ai-website-agent#direct-integrations) - [Always On Recruiter Agent](https://info.halda.ai/knowledge/always-on-recruiter-agent#main-content) Show submenu for Always On Recruiter Agent - [AI Comeback Email](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-email) - [AI SMS and Phone](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-sms-and-phone) - [Integrations](https://info.halda.ai/knowledge/always-on-recruiter-agent#integrations) - [Analytics](https://info.halda.ai/knowledge/analytics#main-content) - [Settings](https://info.halda.ai/knowledge/settings#main-content) - [Student Records](https://info.halda.ai/knowledge/student-records) - [What's New](https://info.halda.ai/knowledge/whats-new) Open main navigation Close main navigation - [AI Campaign Agent](https://info.halda.ai/knowledge/ai-campaign-agent) Show submenu for AI Campaign Agent - [AI Campaign Email](https://info.halda.ai/knowledge/ai-campaign-agent#ai-email-campaigns) - [Integrations](https://info.halda.ai/knowledge/ai-campaign-agent#integrations) - [AI Website Agent](https://info.halda.ai/knowledge/ai-website-agent#main-content) Show submenu for AI Website Agent - [AI Forms](https://info.halda.ai/knowledge/ai-website-agent#ai-forms) - [AI Hub](https://info.halda.ai/knowledge/ai-website-agent#ai-hub) - [AI Search](https://info.halda.ai/knowledge/ai-website-agent#ai-search) - [Integrations](https://info.halda.ai/knowledge/ai-website-agent#direct-integrations) - [Always On Recruiter Agent](https://info.halda.ai/knowledge/always-on-recruiter-agent#main-content) Show submenu for Always On Recruiter Agent - [AI Comeback Email](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-email) - [AI SMS and Phone](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-sms-and-phone) - [Integrations](https://info.halda.ai/knowledge/always-on-recruiter-agent#integrations) - [Analytics](https://info.halda.ai/knowledge/analytics#main-content) - [Settings](https://info.halda.ai/knowledge/settings#main-content) - [Student Records](https://info.halda.ai/knowledge/student-records) - [What's New](https://info.halda.ai/knowledge/whats-new) - [More support](https://info.halda.ai/knowledge/kb-tickets/new) Welcome to the Halda Knowledge Base. - There are no suggestions because the search field is empty. 1. [Halda Knowledge Base](https://info.halda.ai/knowledge?hsLang=en) 2. [AI Website Agent](https://info.halda.ai/knowledge/ai-website-agent?hsLang=en) 3. [AI Search](https://info.halda.ai/knowledge/ai-website-agent?hsLang=en#ai-search) January 6, 2026 # AI Search FAQs ## Frequently asked questions about AI Search setup and functionality. ### How does AI Search decide what content to use when generating an answer? Halda takes the content from your website and the context from student interactions to serve personalized answers to prospects. --- ### How can we ensure AI Search answers are accurate and appropriate for different audiences (e.g., graduate vs. undergraduate)? You are able to train Halda's AI in the AI Training dashboard to ensure different audiences are served the most relevant content.  --- ### What role do Topic Instructions play, and when should we use them instead of updating site content? Topic instructions inform the Halda's AI on how to answer specific questions or how to address specific topics. Your account manager will help inform how you should build topic instructions to help fill gaps on your website. --- ### How do feedback and AI SEO inputs influence AI Search responses? Feedback in AI SEO can be found in the AI Training dashboard where you can view feedback and build topic instructions. --- ### Why might AI Search answer the same question differently, and is that expected? It is expected for the same question to be answered differently as Halda uses the student interactions with the website to inform the content that we use to respond to their questions.  --- ### How can we test, audit, and monitor AI Search answers over time? The AI Training dashboard gives you the opportunity to test AI Search inside of a preview view in the app. You are able to monitor answers over time in the AI SEO tab.  ### What visibility do we have into how AI Search generated a specific answer? Your account manager will have access into the logs where they can review and assess how content was pulled and the way Halda summarized the content. 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