--- title: AI Campaign Metric Dashboard Overview description: Overview of the reporting dashboard for AI email campaigns. --- [Skip to content](https://info.halda.ai/knowledge/ai-campaign-metric-dashboard-overview#main-content) [More support](https://info.halda.ai/knowledge/kb-tickets/new?hsLang=en) [![Halda Logo Black Tight-2.svg\]](https://info.halda.ai/hubfs/Halda%20Logo%20Black%20Tight-2.svg)](https://info.halda.io/knowledge?hsLang=en) - [AI Campaign Agent](https://info.halda.ai/knowledge/ai-campaign-agent) Show submenu for AI Campaign Agent - [AI Campaign Email](https://info.halda.ai/knowledge/ai-campaign-agent#ai-email-campaigns) - [Integrations](https://info.halda.ai/knowledge/ai-campaign-agent#integrations) - [AI Website Agent](https://info.halda.ai/knowledge/ai-website-agent#main-content) Show submenu for AI Website Agent - [AI Forms](https://info.halda.ai/knowledge/ai-website-agent#ai-forms) - [AI Hub](https://info.halda.ai/knowledge/ai-website-agent#ai-hub) - [AI Search](https://info.halda.ai/knowledge/ai-website-agent#ai-search) - [Integrations](https://info.halda.ai/knowledge/ai-website-agent#direct-integrations) - [Always On Recruiter Agent](https://info.halda.ai/knowledge/always-on-recruiter-agent#main-content) Show submenu for Always On Recruiter Agent - [AI Comeback Email](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-email) - [AI SMS and Phone](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-sms-and-phone) - [Integrations](https://info.halda.ai/knowledge/always-on-recruiter-agent#integrations) - [Analytics](https://info.halda.ai/knowledge/analytics#main-content) - [Settings](https://info.halda.ai/knowledge/settings#main-content) - [Student Records](https://info.halda.ai/knowledge/student-records) - [What's New](https://info.halda.ai/knowledge/whats-new) Open main navigation Close main navigation - [AI Campaign Agent](https://info.halda.ai/knowledge/ai-campaign-agent) Show submenu for AI Campaign Agent - [AI Campaign Email](https://info.halda.ai/knowledge/ai-campaign-agent#ai-email-campaigns) - [Integrations](https://info.halda.ai/knowledge/ai-campaign-agent#integrations) - [AI Website Agent](https://info.halda.ai/knowledge/ai-website-agent#main-content) Show submenu for AI Website Agent - [AI Forms](https://info.halda.ai/knowledge/ai-website-agent#ai-forms) - [AI Hub](https://info.halda.ai/knowledge/ai-website-agent#ai-hub) - [AI Search](https://info.halda.ai/knowledge/ai-website-agent#ai-search) - [Integrations](https://info.halda.ai/knowledge/ai-website-agent#direct-integrations) - [Always On Recruiter Agent](https://info.halda.ai/knowledge/always-on-recruiter-agent#main-content) Show submenu for Always On Recruiter Agent - [AI Comeback Email](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-email) - [AI SMS and Phone](https://info.halda.ai/knowledge/always-on-recruiter-agent#ai-sms-and-phone) - [Integrations](https://info.halda.ai/knowledge/always-on-recruiter-agent#integrations) - [Analytics](https://info.halda.ai/knowledge/analytics#main-content) - [Settings](https://info.halda.ai/knowledge/settings#main-content) - [Student Records](https://info.halda.ai/knowledge/student-records) - [What's New](https://info.halda.ai/knowledge/whats-new) - [More support](https://info.halda.ai/knowledge/kb-tickets/new) Welcome to the Halda Knowledge Base. - There are no suggestions because the search field is empty. 1. [Halda Knowledge Base](https://info.halda.ai/knowledge?hsLang=en) 2. [AI Campaign Agent](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en) 3. [Reporting](https://info.halda.ai/knowledge/ai-campaign-agent?hsLang=en#reporting) June 26, 2026 # AI Campaign Metric Dashboard Overview ## Overview of the reporting dashboard for AI email campaigns. We've expanded the metrics available in your Email Campaign reports so you can see not just whether recipients opened and clicked, but what they did *after* they engaged. This article explains every metric in the campaign report and highlights what's new. Where to find campaign metrics 1. Open **Email Campaigns** from the main navigation. 2. Select **Reporting**. 3. Choose the campaign you want to review. The report is organized into tabs: **Overview**, **Emails**, **Timing**, and **Conversion**. --- ### Overview metrics The Overview tab shows your headline numbers as cards, each with a sparkline showing the daily trend. Click any card to chart it over time (Daily, Weekly, or Monthly), with markers showing when each email in the sequence was sent. | Metric | What it means | | --- | --- | | **Emails Sent** | Total emails delivered to recipients in this campaign. | | **Unique Opens** | Number of individual recipients who opened at least one email. | | **Open Rate** | Unique opens ÷ delivered, shown as a percentage. | | **Unique Clicks** | Number of individual recipients who clicked a link. | | **CTR** | Click-through rate: clicks ÷ delivered, shown as a percentage. | --- ### Per-email metrics (Emails tab) For multi-email sequences, the **Emails** tab breaks performance down by each email in the series. For every email you'll see its sequence position, the send date/time (in your account's time zone), delivered count, **Open Rate**, **CTR**, and **Opt-Out Rate** (the share of recipients who unsubscribed after that email). Click any individual email to open its detail view. #### **What's new: post-engagement met**rics The email detail view now includes an **engagement timeline** that goes beyond opens and clicks to show what a recipient did afterward: - **Page Views** — how many times the recipient visited your website pages after receiving the email. - **HUB Engagements** — interactions the recipient had with your AI Hub after the email was sent. These two metrics appear when there's activity to show, giving you a fuller picture of downstream engagement rather than stopping at the click. --- ### Conversion metrics (Conversion tab) When a campaign links to a landing page, the **Conversion** tab reports: - **Total Visits** to the landing page - **Total Submissions** (completed form submissions) - **Partial Submissions** (started but not completed) - **Secondary Actions** (CTA clicks that aren't form submissions) --- ### Timing (Timing tab) A **send-time heatmap** plots day of week against hour of day, showing sent, open, and click counts per time slot — useful for finding when your audience is most responsive. Ideal times for different desired results will be displayed at the top of this screen.  Have any questions? 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